Amazon Prime Air Experiential Activation for the Tennessee State Fair

Chicago Fabrications brought Amazon Prime Air to life through a custom experiential activation created for the Tennessee State Fair. At the center of the experience was a custom-fabricated 24' × 8' rectangular wall structure, with each side designed to create a different branded interaction for guests.

Wrapped in large-format Amazon Prime Air graphics, the structure combined custom fabrication, interactive displays, digital content, product presentation, and concealed back-of-house functionality into one cohesive branded environment.

One Structure, Multiple Brand Experiences

The 24' × 8' rectangular structure was designed to make every side of the build functional. Rather than creating a traditional event backdrop, each face became a different guest touchpoint within the Prime Air experience.

One side featured a custom 48-inch Spin to Win prize wheel, giving visitors an interactive way to engage with the activation.

Another side incorporated a Prime Air drone feature surrounded by branded graphics and mounted Amazon shipping boxes, creating a product-focused display that connected the physical build with Amazon's delivery story.

A separate face incorporated a 55-inch mounted TV, allowing digital content to become part of the physical experience.   

Hidden Storage and Staff Access

Functionality was built directly into the structure. Behind the finished branded walls was a concealed back-of-house storage area with a hidden access door for staff.

This allowed event materials and operational supplies to remain out of guests' view while giving the activation team convenient access throughout the event. The original layout called for secure back-of-house storage and a dedicated access door integrated into the structure.

Integrating storage into the fabrication kept the guest-facing environment clean and uninterrupted without sacrificing the practical needs of the event team.

Interactive Product Displays

The Amazon shipping boxes weren't simply decorative elements. They were incorporated as interactive displays that guests could open to discover different products inside.

Each box showcased a different product category, creating a tactile experience that encouraged visitors to explore and interact with the activation rather than simply walk past it.

This combination of custom fabrication and hands-on interaction helped turn a branded wall into an experiential marketing feature.

Large-Scale Interactive Prime Air Mural

The overall activation also included a large Prime Air-themed interactive mural measuring approximately 24 feet wide by 8 feet tall.

Created with black-and-white line artwork, the mural invited guests to add color using oversized markers.   

Instead of functioning as static event graphics, the mural became a participatory element that evolved as more guests interacted with it throughout the event.

Custom Graphics and Branded Fabrication

Large-format graphics tied the entire experience together, carrying Amazon Prime Air's recognizable blue palette, imagery, messaging, and visual identity across the different sides of the structure.

The fabrication was built around the functional requirements of each experience, accommodating the prize wheel, product displays, drone feature, mounted TV, hidden storage, and staff access while maintaining a polished exterior.

This approach allowed the activation to work both visually and operationally—an important consideration when creating branded environments for live events.

Experiential Fabrication for Brands Nationwide

The Amazon Prime Air project demonstrates how Chicago Fabrications combines custom fabrication, large-format graphics, interactive displays, branded games, product displays, scenic elements, and functional event construction to create complete physical brand experiences.

Based in Chicago and working on projects across the United States, Chicago Fabrications partners with brands, agencies, and event producers on brand activations, trade show exhibits, pop-ups, retail displays, corporate events, custom furniture and fixtures, scenic builds, props, and specialty fabrication.

From fabrication and finishing to graphics, logistics, installation, and strike, our team helps transform creative concepts into high-impact environments built for real-world use.