Lush Outdoor Brand Activation | Custom Fabrication & Event Displays

For this Lush outdoor activation, Chicago Fabrications produced a collection of colorful custom-built elements designed to create an engaging branded environment in Chicago’s Millennium Park.

Our scope included drawings, custom fabrication, vinyl graphics and signage, delivery, installation, strike, and storage. From individual product stands and directional signage to the branded photo wall, the different elements worked together to turn the outdoor space into a cohesive Lush experience.

Custom Fabricated Product Stands

A major part of the activation consisted of custom freestanding product stands, each designed with its own bold color palette and graphic messaging.

Rather than using standard rental fixtures, the stands were fabricated specifically for the experience. Different configurations created dedicated areas throughout the activation while maintaining a consistent overall design language.

The combination of saturated colors, dimensional construction, and branded messaging helped each station stand out against the natural outdoor surroundings.

Custom Vinyl Graphics & Signage

Chicago Fabrications also handled the production and installation of the vinyl graphics and signage used throughout the activation.

Graphics transformed the fabricated structures with Lush messaging, while smaller branded details helped visually connect the different stations.

For an activation made up of multiple individual elements, maintaining consistency across the graphics and finishes was important in making the entire environment feel like one experience.

Branded Directional Signage

One of the custom elements was a multi-directional signpost featuring colorful dimensional arrows directing guests toward different areas of the experience.

Each arrow carried its own messaging, including destinations such as Body Boulangerie, Scoop N' Scrub, and Freshly-Pressed Shower Gels.

Beyond helping with wayfinding, the sign became another visual element within the activation, carrying the same playful colors and graphic style used throughout the rest of the space.

Custom Lush Photo Wall

Chicago Fabrications also fabricated the Lush photo wall, featuring oversized “L ♥ SH” graphics.

The freestanding wall created a recognizable branded moment within the activation and provided a dedicated backdrop for photos and guest interaction.

Floral installation around the structure added another layer to the finished presentation, turning the simple graphic wall into a more dimensional photo moment.

Designed for an Outdoor Environment

Building for an outdoor activation requires a different approach than fabricating for a conventional indoor event.

Every component needed to be transported into the space, positioned on-site, and assembled into a complete environment while working within the existing outdoor setting.

Our team coordinated the fabricated structures, signage, graphics, and photo wall so the individual pieces could be efficiently installed while still creating a polished finished activation.

From Drawings to On-Site Installation

Chicago Fabrications handled the physical production process from beginning to end.
Our scope included production drawings, custom fabrication, vinyl production and installation, signage, delivery, on-site installation, and strike.

Having one team manage these different parts of the project helped maintain consistency between the original drawings, fabricated structures, graphics, and final installation.

Once the activation was complete, our crew returned to dismantle and remove the event assets.

Storage for Future Use

The project didn't end after strike. Chicago Fabrications also provided warehouse storage for the fabricated event assets, allowing the structures and displays to be preserved for potential future use.

For brands running multiple activations, storing custom-built elements can make it easier to reuse existing assets, refresh graphics, or adapt pieces for another event without starting the fabrication process from scratch.

Our storage capabilities allow us to support a project beyond its initial event, from the first fabrication and installation through strike, storage, and future deployment.

Full-Service Brand Activation Fabrication

The Lush activation is a great example of how multiple custom elements can come together to create a larger branded experience. Instead of relying on one centerpiece, the environment used custom stands, colorful vinyl graphics, dimensional directional signage, and a branded photo wall to create different touchpoints throughout the space.

Chicago Fabrications works with brands, agencies, and event teams on outdoor activations, experiential marketing builds, pop-ups, festival installations, custom displays, photo moments, branded signage, retail environments, trade show exhibits, custom furniture and fixtures, and specialty fabrication.

From drawings and fabrication to printing, vinyl installation, delivery, installation, strike, and storage, our Chicago team can manage the complete physical production of an activation and help preserve the assets for their next use.