Burberry Her at Lollapalooza | Custom Festival Booth Fabrication

For Burberry Her at Lollapalooza, Chicago Fabrications was brought in to turn the brand's vision into a custom-built outdoor activation on a tight production timeline.

Our team handled the project from drawings and fabrication through delivery, on-site installation, and strike, producing not only the main booth structure but also the coordinating display counters and sign stands throughout the activation.

With a recognizable brand like Burberry, the fabrication needed to feel clean and intentional while working within the realities of an outdoor festival environment.

A Custom-Built Burberry Her Booth

The centerpiece of the activation was a custom open-air booth structure finished in Burberry Her's signature soft pink.

The structure featured an architectural grid design along the sides and an open overhead framework, giving the booth a distinctive shape while keeping the environment open and approachable.

Rather than relying on a standard tent or temporary event structure, the custom fabrication gave Burberry its own recognizable space within the festival.

Custom Product Display Counters

The smaller details were just as important as the main structure. Chicago Fabrications also produced the custom counter displays positioned within the booth. The counters followed the same pink finish and clean geometric design language as the larger structure, creating a consistent environment for showcasing products.

Building the booth and display fixtures together allowed the individual elements to feel like parts of one cohesive activation rather than separate pieces placed within the space.

Custom Sign Stands

Our fabrication scope also included the freestanding sign stands used around the activation. These pieces continued the same material and color palette while providing designated locations for branded signage and event messaging.

From the main structure to the smaller display elements, maintaining a consistent finish helped create a polished overall presentation.

Built on a Tight Production Timeline

One of the biggest challenges of the Burberry Her project was the tight turnaround. Our team moved quickly from drawings into fabrication, coordinating the different structural and display elements so everything would be ready for the event.

Fast-turnaround experiential projects require more than simply speeding up fabrication. Drawings, material preparation, construction, finishing, transportation, and installation all have to stay coordinated so the final environment is ready when the event doors open.

Our Chicago shop handled the fabrication before the components were transported to the festival site for installation.

Installing an Activation at Lollapalooza

Festival fabrication comes with a different set of considerations than building for a traditional indoor venue.

Once production was complete, Chicago Fabrications delivered the components to the site and handled the full installation of the Burberry Her activation, assembling the main booth and positioning the custom counters and sign stands within the space.

Our crew completed the final on-site preparation so the environment was ready for the event.

After Lollapalooza wrapped, we returned for strike and removal.

From Drawings to Festival Installation

Chicago Fabrications managed the physical production of the project from beginning to end.
Our scope included production drawings, custom booth fabrication, display counter fabrication, sign stand fabrication, finishing, delivery, installation, and strike.

Handling the main structure and supporting display elements through the same fabrication team helped maintain a consistent look across the entire Burberry Her environment while keeping production moving on the project's compressed schedule.

Custom Festival & Brand Activation Fabrication

The Burberry Her activation demonstrates how custom fabrication can give a brand its own distinct presence within a busy festival environment.

Instead of relying solely on graphics or standard rental structures, the activation used custom architecture, branded display counters, freestanding signage, and a consistent finish to create a recognizable physical space for the brand.

Chicago Fabrications works with brands, agencies, and event teams on festival activations, experiential marketing builds, pop-ups, custom booths, product displays, branded environments, trade show exhibits, retail displays, custom furniture and fixtures, scenic elements, and specialty fabrication.

From drawings and fabrication to delivery, installation, and strike, our team can manage fast-turnaround projects and large-scale branded environments in Chicago and across the country.