PROJECT JOURNAL

Custom Nike Seeding Kits

Chicago Fabrications created a collection of custom athlete gifting displays for Nike’s “Been Her, Still Her” campaign, transforming personalized apparel, footwear, and memorabilia into premium presentation pieces designed around each athlete.

Rather than using traditional packaging, the gifts were presented in custom-fabricated wood and acrylic structures that combined product display, integrated storage, custom branding, and campaign storytelling.

Chicago Fabrications managed the production process from drawings and fabrication through printing, vinyl wrapping, finishing, assembly, and delivery.

 

Turning Athlete Gifting Into a Brand Experience

The presentation was designed to make the gifting experience just as memorable as the custom merchandise itself.

Each structure was built around the apparel, footwear, and other pieces being presented. Dedicated compartments, display areas, drawers, dimensional elements, and personalized graphics allowed the products to remain the focus while creating a cohesive Nike-branded presentation.

The result was more than a gift box. Each piece became a custom product display and branded keepsake designed specifically around its contents.

 

Custom Wood and Acrylic Fabrication

The displays were fabricated using a combination of wood and acrylic, allowing us to create substantial structural components alongside clear product-viewing areas.

Wood construction formed the bases, compartments, drawers, platforms, and presentation structures. Clear acrylic was incorporated into select pieces to showcase footwear and apparel while giving the finished displays a clean, premium appearance.

Combining multiple materials allowed each structure to balance presentation, protection, storage, and functionality.

 

 

Custom Apparel Presentation Displays

For the apparel gifting, we fabricated multi-level presentation structures with dedicated compartments and display surfaces for custom clothing, footwear, accessories, and memorabilia.

The different elevations helped organize the individual pieces while creating a more dimensional presentation. Campaign graphics and messaging, including “My Legacy. My Impact.”, were integrated throughout the displays to connect the physical build with the larger campaign.

Each layout was developed around the specific products it needed to hold rather than relying on a standard box or off-the-shelf display.

 

 

Custom Footwear Displays With Integrated Storage

Select gifting pieces featured clear acrylic footwear display cases mounted on custom-built wood bases with integrated storage.

The transparent upper sections kept the custom shoes prominently visible, while pull-out drawers underneath provided concealed space for additional apparel and gifts.

Even the functional details were customized. The drawer pulls incorporated CNC-cut Nike Swoosh handles, turning a practical component into another branded feature of the build.

These details, combined with painted surfaces and custom vinyl graphics, helped make the entire structure part of the gifting experience.

 

Painted Finishes, Printing and Custom Vinyl

After fabrication, the structures received custom painted finishes and printed vinyl graphics based on the campaign artwork.

Nike Swooshes, typography, patterns, athlete-specific details, and campaign messaging were incorporated across the surfaces to transform the raw wood and acrylic structures into finished branded displays.

Our team handled both the printing and wrapping, helping maintain consistency across the fabricated components and graphic finishes.

 

 

From Drawings to Delivery

Chicago Fabrications handled the project as a complete production package.

Our team developed the production drawings, translated the concepts into buildable structures, fabricated the wood and acrylic components, performed the CNC work, painted and finished the pieces, printed and installed the vinyl graphics, assembled the completed displays, and coordinated delivery.

Managing these stages through one fabrication team allowed details such as the dimensions, compartments, acrylic panels, drawer systems, CNC-cut handles, and graphics to be coordinated around the apparel and footwear they were designed to showcase.

 

 

Specialty Fabrication for Branded Gifting

The Nike athlete gifting project demonstrates how experiential fabrication can work at a smaller and highly detailed scale.

A brand experience doesn't always need to fill an entire venue. Through custom fabrication, material selection, CNC detailing, graphics, finishing, and thoughtful product presentation, even a gifting moment can become a memorable physical extension of a campaign.

Chicago Fabrications creates everything from large-scale brand activations and trade show exhibits to custom product displays, VIP gifting pieces, presentation boxes, retail fixtures, custom furniture, acrylic displays, props, and specialty builds.

Based in Chicago and supporting projects nationwide, our team can take a project from drawings to build, print, wrap, and delivery, providing brands and agencies with one production partner from concept development through the finished piece.

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