Nike “Been Her, Still Her” x JD Sports Custom Retail Photo Op

Chicago Fabrications created a custom retail photo experience for Nike’s “Been Her, Still Her” campaign with JD Sports, transforming part of the store into an immersive, basketball-inspired brand environment.

The installation combined custom fabrication, scenic construction, dimensional displays, custom graphics, lighting, and a branded retail fixture in a bold monochromatic pink setting designed to encourage guests to step inside, interact, and capture content.

Creating an Immersive Retail Photo Experience

Rather than using a traditional branded backdrop, the photo op was built as a complete environment.

Pink scenic walls and flooring surrounded the guest, creating a visually distinct space within the existing retail store. At the center, a custom circular platform established the primary photo position, surrounded by fabricated display pedestals at varying heights.

Nike and JD Sports branding was incorporated throughout the installation, while the basketball element connected the experience back to the campaign's celebration of women in the sport.

The result was a dimensional photo moment that guests could physically enter rather than simply stand in front of.

Custom Fabricated Platforms and Displays

Chicago Fabrications produced the dimensional elements that gave the activation its structure and depth.

A series of custom-fabricated pedestals and platforms were created in coordinating pink finishes and positioned at different heights throughout the space. The varying proportions created visual layers around the central photo position while providing opportunities for branding and basketball-related props.

These elements helped turn a relatively compact retail footprint into a complete experiential environment.

A Statement Overhead Feature

One of the most distinctive parts of the photo op was the dramatic overhead installation.
A suspended framework surrounded an illuminated red ceiling graphic featuring the campaign messaging:

Custom Wrapped Retail Display Table

The campaign extended beyond the enclosed photo opportunity with a custom-wrapped display table that carried the Nike x JD Sports visual identity into the surrounding retail environment.

The tabletop featured an oversized pink basketball graphic with Nike and JD Sports branding, while the sides were wrapped with coordinating graphics and logos.

Transforming a functional retail fixture into a branded element helped connect the photo experience with the merchandising area and made the campaign feel integrated throughout the store rather than confined to a single activation space.

Building a Cohesive Brand Experience

Every fabricated element worked together to create a consistent visual language—from the pink scenic environment and dimensional pedestals to the overhead feature, central platform, basketball details, and custom-wrapped table.

The project demonstrates how custom retail fabrication and experiential design can transform an existing store environment without relying solely on printed signage.
By combining dimensional fabrication, graphics, lighting, scenic elements, and functional retail fixtures, the activation created multiple branded touchpoints within a cohesive physical experience.

Custom Retail & Experiential Fabrication

The Nike “Been Her, Still Her” x JD Sports project demonstrates Chicago Fabrications' capabilities in creating custom retail activations, branded photo opportunities, pop-ups, experiential environments, dimensional displays, custom furniture and fixtures, scenic elements, and specialty fabrication.

Based in Chicago and serving projects across the United States, Chicago Fabrications works with brands and agencies to transform creative concepts into physical experiences. Our capabilities span custom fabrication, finishing, graphics, logistics, installation, and strike, allowing us to support projects from production through on-site execution.

Whether it's an immersive retail photo moment, a custom display, or a complete branded environment, our team builds experiences designed to look polished, function in real-world spaces, and connect brands with their audiences.