Reese’s x Barstool Sports: Building a Fully Immersive Branded Room

What happens when an iconic candy brand takes over a room at Barstool Sports?

You get a space where everything happens for a Reese’s.

Chicago Fabrications helped transform an ordinary interior into a bold, immersive Reese’s-themed branded environment, carrying the brand across nearly every surface and custom element in the room. From the orange walls and checkerboard flooring to custom product displays, branded furniture, wall graphics and a customized arcade machine, the goal was to create a space that felt less like a decorated room and more like stepping directly into the world of Reese’s.

This project is a great example of how custom fabrication, environmental graphics and branded interiors can work together to turn an existing space into a memorable physical brand experience.

Creating a Reese’s World Inside Barstool Sports

For an immersive branded environment to work, simply placing logos around a room isn't enough. The brand needs to become part of the architecture, furniture and experience of the space.

For this project, Reese’s recognizable orange, yellow and chocolate-brown palette became the foundation of the environment.

The transformation included custom paint, flooring, large-format wall graphics, branded furniture, custom product displays and specialty fabricated pieces. Even the exterior-facing wall was transformed with Reese’s graphics, extending the experience beyond the room itself.

The result was a cohesive environment where visitors encounter Reese’s branding from the moment they approach the space.

Custom Reese’s Product Displays

One of the standout elements was a custom Reese’s Cup-shaped product display fabricated specifically for the room.

Rather than using conventional retail shelving, the display itself became part of the experience. The oversized Reese’s Cup-inspired form incorporates the recognizable ridged profile and chocolate-brown finish while providing multiple levels for displaying Reese’s and Hershey products.

A second custom cylindrical merchandising display uses the Reese’s orange color palette, integrated shelving and oversized Reese’s branding to turn product storage into another focal point of the room.

These pieces demonstrate the value of custom product display fabrication: functional fixtures can also become sculptural brand elements that strengthen the overall environment.

Custom-Branded Furniture and Interactive Elements

The Reese’s branding continued throughout the furniture and functional pieces.

A large orange lounge sofa was customized with Reese’s branding, creating a comfortable seating area that doubles as a strong visual and photo moment. A custom table carries the same vibrant orange and yellow visual language while integrating Reese’s imagery directly into its surface.

Even the entertainment elements were incorporated into the design. The room's arcade machine was customized and wrapped with Reese’s graphics, helping an otherwise standard piece of equipment become part of the overall branded experience.

Rather than treating furniture as an afterthought, each piece was considered as another opportunity to reinforce the environment.

Large-Format Graphics and Environmental Branding

Environmental graphics played a major role in transforming the existing architecture.
Large-scale Reese’s graphics were installed throughout the interior, including oversized logos, brand artwork and the recognizable “Everything Happens for a Reese’s” messaging.
The graphics work together with the custom fabrication to create visual continuity across walls, furniture and displays.

The branding didn't stop at the interior. The exterior wall was also wrapped in a large-scale Reese’s design, creating a highly visible branded facade overlooking the surrounding Barstool Sports space.

This exterior treatment helps announce the room before anyone enters it and demonstrates how large-format graphics and architectural wraps can dramatically change an existing space without requiring permanent architectural reconstruction.

From Floor to Ceiling: Branding Every Detail

One of the defining characteristics of this project is the level of detail.

The custom black-and-cream checkerboard flooring creates contrast against the saturated Reese’s orange walls. Oversized basketball-inspired pendant fixtures connect the room to the surrounding sports environment while maintaining the playful scale of the space.

Throughout the room, Reese’s orange, yellow, brown and black repeat across architectural surfaces, furniture, signage and fabricated elements.

That consistency is what turns a collection of branded objects into a true immersive branded environment.

Every detail contributes to the same visual story.

Experiential Fabrication Beyond Temporary Events

Experiential fabrication is often associated with pop-ups, trade shows and temporary brand activations, but this project shows how the same approach can be used for permanent and semi-permanent branded interiors.

Corporate offices, content studios, headquarters, retail spaces and hospitality environments can all become extensions of a company's brand.

Instead of relying solely on conventional signage, custom fabrication allows brands to create dimensional displays, oversized products, interactive elements, specialty furniture and environmental graphics that people can physically experience.

For Reese’s at Barstool Sports, that meant transforming an existing room into a space with its own identity—one designed to be used, photographed and remembered.

Custom Branded Environment Fabrication in Chicago

Chicago Fabrications specializes in bringing ambitious physical concepts to life through custom fabrication, experiential production and branded environment fabrication.

Our capabilities include custom displays and props, branded furniture, large-format graphics and vinyl installation, CNC fabrication, specialty finishes, dimensional signage, interactive elements, event fabrication, retail displays, trade show environments, delivery and installation.

Whether it's one oversized product display or an entire branded room, our team can take a concept from drawings and fabrication through finishing and final installation.

The Reese’s x Barstool Sports project shows what can happen when the brand isn't simply added to the room—the room becomes the brand.

Have a Branded Space or Activation in Mind?

From immersive brand activations and corporate interiors to pop-ups, trade show exhibits and custom product displays, Chicago Fabrications builds environments designed to make brands impossible to miss.

Have a concept you want to bring to life? Contact Chicago Fabrications to discuss your next custom fabrication or experiential project.